The new boutique spans 400 square meters, showcasing the brand’s ready-to-wear and accessories collections. Each floor has been carefully designed to provide an immersive experience into the TATRAS world:

・Ground floor: A casual and inviting space encompassing both men’s and women’s collections, designed to explore the brand’s universe with ease.

・Lower ground floor: A refined setting dedicated entirely to menswear, focusing on tailored cuts and distinctive details.

・Second floor: An exclusive area for womenswear, where elegance and modernity meet.

The flagship’s visual identity pays homage to the “Beauty of Contrast,” a theme that reflects TATRAS’ creative universe. Natural materials such as stone and wood merge with industrial elements like concrete and stainless steel, creating a dialogue between tradition and modernity. This aesthetic balance transforms every corner of the boutique into a unique visual experience.

Art and Craftsmanship in Dialogue

Highlighting TATRAS’ connection to art and craftsmanship, the boutique features unique ceramics by Asahiyaki, a historic Japanese pottery studio. These pieces are displayed alongside TATRAS’ iconic down jackets, presented on custom stands reminiscent of art installations. The boutique’s atmosphere evokes that of an art gallery, turning a visit into a journey through fashion and creativity.

A Tribute to Innovation: Collaboration with Giovanni Leonardo Bassan

To celebrate this opening, TATRAS unveils an exclusive collaboration with Giovanni Leonardo Bassan, a rising artist. The result is a limited-edition reversible jacket crafted with Brewed Protein™, an innovative protein-based material developed by Spiber. Inspired by TATRAS’ menswear collection “OSODO,” this creation represents the intersection of technological innovation and sartorial design.

Rooted in the union of Japan and Italy, TATRAS celebrates “cultural harmony” as a cornerstone of its identity. This boutique is more than just a retail space—it’s a venue that celebrates art, craftsmanship, and fashion in a unique setting, designed for an international audience with a passion for contemporary elegance.

With this opening, TATRAS reaffirms its commitment to bringing its unique vision of style to the world, uniting tradition, innovation, and sustainability.