COLLECTION
TATRAS unveils its SS23 collection with a bold reimagining of the brand's signature style, modern maturity with a
touch of military design essence. Directed by MAS Studio, the SS23 campaign depicts the timeless quality of
TATRAS, serving as a nod to its roots and heritage.
Quality and sophistication are showcased in an innovative way, exemplified by the down coats and inner-padded down jacket designs. Characterized by elegance and an elevated military design that TATRAS is known for, gorpcore aesthetics is newly incorporated adding a refreshing accent to the collection.
TATRAS’ signature style has been carried in the SS23 collection, paying homage to its roots and heritage. Modern elegance and maturity, the aesthetic that has been long associated with TATRAS are reinterpreted for the new season.
The vibrant orange color was picked as the dominant color, which reminisce of the refined unexpectedness in our daily lives. Also, TATRAS’ iconic washer fabric is updated with a new finishing approach. Following the ethos of the brand, eye-catching colors and striking silhouettes leave a lasting impression on those who encounter them.
Furthermore, with genderless design in mind, the collection challenges to blur the line between men’s and women’s collections. TATRAS women’s staple, no-collar jacket, is added to men’s collection lineup; and feminine design elements are incorporated into mod’s coats, to list a few.
Consequently, the collection seamlessly blends new and innovative thinking with TATRAS’ traditional strengths.