Privacy policy
PRIVACY POLICY
Last updated: May 1st, 2025
This Privacy Policy explains how tatras-official.com (the “Site”), operated by TATRAS S.R.L. (“we,” “us,” or “our”), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site, or otherwise interact with us in connection with the Site (collectively, the “Services”)
For the purposes of this Privacy Policy, “you” and “your” refer to users of the Services, including customers, website visitors, or any other individuals whose information we have collected under the terms outlined in this policy.
Please read this Privacy Policy carefully.
Modifications to This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the Site with the "Last updated" date amended accordingly, and we will take any additional steps required by applicable law.
Collection and Use of Your Personal Information
To provide the Services, we collect, and have collected over the past 12 months, personal information about you from various sources, as outlined below. The types of information we collect and use depend on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect to communicate with you, provide and improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections outline the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you provide directly to us through our Services may include:
・Contact Information: Your name, address, phone number, and email address.
・Order Information: Your name, billing address, shipping address, payment details, email address, and phone number.
・Account Information: Your username, password, security questions, and other details related to account security.
・Shopping Information: Items you view, add to your cart, save to your account (such as loyalty points, reviews, referrals, or gift cards), or purchase.
・Loyalty Points/Reviews/Referrals/Gift Cards: Information related to loyalty points, product reviews, referrals, or saved gift cards.
・Customer Support Information: Information you provide when communicating with us, for example, messages sent through the Services.
Some features of the Services may require you to provide certain information about yourself. While you may choose not to provide this information, doing so may limit your ability to use or access these features.
Information We Collect About Your Usage
We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
・Companies that support our Site and Services, such as Shopify.
・Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and provide the products or services you have requested, in order to perform our contract with you.
・When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. For more details, please refer to the section below, Third-Party Websites and Links.
How We Use Your Personal Information
・Providing Products and Services. We use your personal information to provide you with the Services in order to fulfill our contract with you. This includes processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, and facilitating any returns and exchanges. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In such cases, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.
・Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may involve using your personal information to better tailor the Services and advertisements on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, as outlined in Art. 6 (1) (f) GDPR.
・Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services. This aligns with our legitimate interest in being responsive to your needs, providing effective services, and maintaining our business relationship with you, as stated in Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use cookies on our Site. For detailed information about the cookies we use in connection with powering our store through Shopify, please see Shopify's Cookie Policy(https://www.shopify.com/jp/legal/cookies). We use cookies to enhance and improve our Site and Services (including remembering your actions and preferences), to conduct analytics, and to better understand user interactions with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to tailor the services, products, and advertisements displayed on our Site and other websites.
Most browsers automatically accept cookies by default, but you have the option to configure your browser settings to remove or reject cookies. Please note that removing or blocking cookies may negatively impact your user experience and could cause some features or functionality of the Services to work incorrectly or become unavailable. Additionally, blocking cookies may not fully prevent the sharing of information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If we receive this signal, we will treat it as a valid request to opt out of sharing or targeted advertising for the associated browser or device. If we can link the device sending the signal to a Shopify account, we will apply the opt-out request to that account as well. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Aside from the Global Privacy Control, we do not recognize other “Do Not Track” signals sent from your web browser or device.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate purposes, and other reasons as outlined in this Privacy Policy. Such circumstances may include:
・Vendors and third parties: We may share your personal information with vendors or other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
・Business and marketing partners: We may disclose your personal information to business and marketing partners to provide services and advertise to you. These partners will use your information in accordance with their own privacy notices.
・With your consent: We may disclose certain information to third parties when you direct, request, or consent to such disclosure, such as when shipping products to you or when using social media widgets or login integrations.
・Affiliates and corporate group: We may share your personal information with our affiliates or within our corporate group, as necessary for our legitimate business interests.
・Business transactions: In connection with a business transaction such as a merger, acquisition, or bankruptcy, or to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce terms of service, and protect the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information for the purposes outlined in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
Categories:
・Identifiers, such as basic contact details and certain order and account information
・Personal information categories listed in the California Customer Records statute, including basic contact details and certain order and account information
・Commercial information, such as order information, shopping information, and customer support information
・Internet or other similar network activity, such as Usage Data
・Geolocation data, including locations determined by an IP address or other technical measures
Categories of Recipients:
・Vendors and third parties who perform services on our behalf, such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers
・Business and marketing partners
・Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we may share personal information for the purpose of engaging in advertising and marketing activities, as outlined below.
In the past 12 months, we have “sold” and “shared” (as those terms are defined in applicable law) personal information for the purpose of engaging in advertising and marketing activities, as detailed below.
Categories of Personal Information:
・Identifiers, such as name, email address, and phone number
・Commercial information, such as records of products or services purchased
・Usage data
Categories of Recipients
・Business and marketing partners
Third-Party Websites and Links
Our Site may include links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, we encourage you to review their privacy, security policies, and terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of these third-party sites, including the accuracy, completeness, or reliability of any information found there. Information you provide on public or semi-public platforms, including content shared on third-party social networking sites, may be visible to other users of the Services and/or users of those third-party platforms, and we do not control how it may be used by us or third parties. The inclusion of links to third-party sites does not imply our endorsement of the content on those sites or of their owners or operators, except as otherwise disclosed within the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we are not aware of any instances where we have “shared” or “sold” (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are entirely foolproof, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you avoid using insecure channels to communicate sensitive or confidential information to us.
The duration for which we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in specific circumstances, and in certain cases, we may deny your request as permitted by applicable law.
・Right to Access / Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
・Right to Delete: You may have the right to request the deletion of personal information we maintain about you.
・Right to Correct: You may have the right to request correction of any inaccurate personal information we maintain about you.
・Right of Portability: You may have the right to receive a copy of the personal information we hold about you and, under certain circumstances and with specific exceptions, request that we transfer it to a third party.
・Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for "targeted advertising" purposes, as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "sharing" of your information for the device and browser you use to visit the Site.
・Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal information.
・Withdrawal of Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.
・Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
・Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.
You may exercise any of these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. To process your request, we may need to collect information from you to verify your identity, such as your email address or account details, before providing a substantive response. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf, and we may also need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.
Complaints
If you have any complaints regarding how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, depending on your location, you may have the right to appeal our decision by contacting us using the contact details provided, or you may lodge your complaint with your local data protection authority. For EEA residents, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal information outside of your country of residence. Your personal information may also be processed by our staff, third-party service providers, and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been recognized as providing an adequate level of protection.
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please feel free to contact us:
・Email: customercare@tatras-offcial.com
・Address: Via Privata Gaspare Bugatti 3, Milano, MI, 20144, IT
For the purposes of applicable data protection laws (unless explicitly stated otherwise), we are the data controller of your personal information.